Summit County’s first Spanish language radio station launches | SummitDaily.com

Summit County’s first Spanish language radio station launches

CAITLIN ROW
summit daily news
Summit County, Colorado

Summit Daily/Mark Fox

SUMMIT COUNTY ” An already popular Spanish-language radio program expands to Summit County today ” it’s the first all-Hispanic station to play in the area. KQSE-FM “La Nueva Mix” is airing on 107.1-FM, a frequency owned by Summit Public Radio.

“At the earliest it would be on mid-day today, weather permitting,” said Sue Greene, president of the board of directors for Summit Public Radio.

Greene said she happily supports the community’s need for Spanish-language programming by using a Summit Public Radio-owned frequency.

KQSE-FM “La Nueva Mix” broadcasts from Avon and already plays in the Vail Valley and in Garfield and Pitkin counties.

“We are excited to expand the coverage of KQSE into Summit County,” said Lisa Cheek, general manager of NRC Broadcasting in Summit County. “It’s a unique and fun opportunity.”

The station, run by NRC Broadcasting, will play contemporary and classic Spanish music, and it provides information on school closures, weather, news and local events. NRC Broadcasting is a Colorado company dedicated to live and local radio. It owns one FM station in Denver and 13 radio stations throughout Breckenridge, Vail, Glenwood Springs, Aspen, Steamboat Springs and Hayden.

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Erick Ayala, a Breckenridge resident and DJ, will host a show for “La Nueva Mix” to integrate Summit County into the DJ lineup. Ayala has been doing a Spanish-language radio show on KSMT “The Mountain” for two years.

“It’s been an unbelievable asset to the Hispanic community in Vail and Garfield County,” said Holli Snyder, general manager of NRC Broadcasting in Avon. “Everything is in Spanish. It’s a complete-request radio station and it’s very interactive with listeners. It’s pretty unbelievable the response it gets. I’ve never seen anything like it. … The Hispanic community is big, its impressive and they support each other.”

According to Cheek, the Global Summit Council became aware of the Hispanic channel and wanted it in Summit County as a way to communicate with the Latino market.

“It’s the fastest-growing segment of our community,” Cheek said.

The Global Summit Council is a community initiative ” made up of 32 agencies ” that works

to integrate the ever-growing demographic of immigrants and refugees into Summit County.

According to a census estimate from 2000, 13.7 percent of Summit County’s population is Hispanic or Latino. Also, according to the 2000 census, between 1990 and 2000, the immigrant population of Summit County increased by over 700 percent.

Without public radio, Summit County wouldn’t have this opportunity to bridge the communication gap between Latinos and English speakers, Cheek said.

For more information on KQSE-FM in Summit County, contact Cheek at NRC

Broadcasting at (970) 453-2234 x12 or by e-mail,

lcheek@nrcbroadcasting.com. For more information on

Summit Public Radio, visit http://www.summitpublicradio.org.