Frisco eyes sales, lodging tax increases to fund recreation, park and infrastructure projects
Starting on Wednesday, June 11, the town of Frisco will be releasing a text message survey to registered voters.
The survey is meant to gauge voter support for increasing sales or lodging tax to fund infrastructure projects and trail, park, marina and recreation projects.
All of the proposed projects are part of Frisco’s capital 10-year plan that was laid out in early 2025. The adopted 10-year plan and current budget do not allow the town to expedite capital projects or prioritize unfunded capital projects currently not on the 10-year plan.
The survey will be open for three weeks, and voters are encouraged to respond to the survey to weigh in on Frisco’s future.
The survey is being conducted by Magellan Strategies — a trusted, professional public opinion research firm that measure resident and voter opinions with sentiment research.
Frisco is seeking community feedback before any decisions are made about putting a sales or lodging tax increase on the ballot. No decisions have yet to be made about a potential ballot question.
All survey responses will be anonymous and aggregate survey results will be presented to Town Council during their July 22 meeting. Town Council would need to approve ballot language in August for a tax increase to be on the November 2025 ballot.
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