This Gen-ers fails to respond to ad |

This Gen-ers fails to respond to ad

As a “Gen-er,” a Breckenridge resident and marketing professional, I find the word bitch and Breckenridge Ski Resort campaign both derogatory and pointless.

In no way does the word bitch mean “high energy nightlife.” And even if it did, Breckenridge’s nightlife is mellow at best. By the way, adults up to age 37 are considered Gen-ers – perhaps too mature to use the word “bitch” publicly.

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