timeforcake: Biz tip, Top 10 Youtube videos & five cool links | SummitDaily.com
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timeforcake: Biz tip, Top 10 Youtube videos & five cool links

ERIN PHEILspecial to the daily

I’d wager that a solid 60 percent of new clients that approach us here at timeforcake (remember: we’re a web design and development company) walk in thinking that they definitely want a blog in their new website. Problem is, when we ask why they’d like a blog, the new client often raises her eyebrows and shrugs or gives a reply along the lines of “Well, that’s what XYZ company is doing,” or “Don’t you need to have one of those in your site these days?”Integrating a blog into your website without knowing why you’re doing so – without having a plan or strategy detailing how the blog will help your business reach its goals – is a surefire recipe for a whole lotta nothing. There’s a horrifying glut of abandoned blogs around the Internet. Over the past decade, I’d estimate we’ve seen 85 percent to 90 percent of these enthusiastic companies drop their blogs. Within the first four months.Why? Because blogs simply aren’t for everyone. Keeping a truly effective blog is not easy. Blogs are not magic. They take time, effort, love, maintenance and strategy. If your site has a blog, you *must* have a strategy; you must know why your site has a blog, what you’re going to do with the blog and what you’re hoping to achieve with the blog. How else will you measure its success (or lack thereof) over time? How will you know if you need to change tactics, keep moving forward or scrap the blog altogether?Confused? I’ve got a suggestion that might help: I recommend reading social media expert Mack Collier’s excellent article, Ten Questions Your Company Should Ask Before it Starts Blogging, which can be found right here: http://tinyurl.com/ycy6d9d.

I’ll admit it. I was surprised. I was really, really off here. I thought for sure I’d be able to name the majority of YouTube’s all-time Top 10 videos (ranked by number of views). I also figured I wouldn’t be too off in my guesses regarding the order of these videos.BOY was I wrong. I mean … TWO of the videos are Miley Cyrus music videos (and one of her videos sits in the #12 spot as well!) And two of them are Lady Gaga music videos? That’s almost half the list right there! I had no clue.Make your own guesses, then see the list of YouTube’s Top Ten videos. OFALL TIME! (Sorry Kanye, Beyonce doesn’t have any videos here.) Here’s the link: http://tinyurl.com/ycrcfon. Good luck…

1. http://tinyurl.com/32yo5 l – Five grammatical mistakes you don’t want to make when you’re sending e-mails to your clients. Seriously.2. http://tinyurl.com/ye2uvnz – Ever wondered what happens to people’s Facebook pages when they die? 3. http://www.trackle.com – A comprehensive online tracking and research tool that allows businesses to keep an eye on their competitors and monitor their brands.4. http://tinyurl.com/9nf6cf – The “social media conversion scale.” On which end of the spectrum do you fall? Or perhaps you’re smack dab in the middle?5. http://tinyurl.com/ybv33ga – Low-tech, but oh so cool. A Rubik’s Cube … for the blind.eRin pheiL is the owner of timeforcake (www.timeforcake.com), a web design and development studio in Frisco. She can be reached via e-mail at erin@timeforcake.com.


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