If your site uses Google Analytics, if you’re not scared by information that’s a bit on the technical side of the spectrum, and if you’d like to win a copy of Advanced Web Metrics with Google Analytics by Brian Clifton (retails at $39.99), e-mail info@timeforcake.com with “Google Analytics” in the subject line. Third person to e-mail in wins the book.

Does your website’s homepage text start off with “Welcome to…”? If it does, I highly recommend you remove that sentence along with any other purposeless (aka “fluffy”) text surrounding it.

This type of content offers zero value to your site’s visitors and accomplishes little more than taking up valuable homepage real estate.

Don’t waste your visitors’ time. Using empty content only extends the time it takes for your visitors to find the information in which they’re genuinely interested.

1. http://tinyurl.com/5lc9sf – The photos your digital camera takes are BIG, aren’t they? It sure can be a pain trying to e-mail them, can’t it? You can only send one or two at a time, and it takes forever. In past articles we’ve had a look at some of the online services that allow you to circumvent the e-mailing-super-big-photos-nuisance … but if you’re a Windows Vista user who uses an e-mail program that sits in your computer (such as Thunderbird or Outlook), you have a ridiculously easy, very convenient, and totally automated option available to you. Read this short article and take advantage of this built-in, convenient functionality.

2. http://tinyurl.com/cbjcly – Nice Work. Excited? Confused? A bit skeptical? Well, you took the first step. You setup your company’s account and you’re officially “on” Twitter. So… er…. Now what?

3. http://tinyurl.com/29yy6yo – You’re at a big outdoor event and a catchy song starts playing on the P.A. You instantly know you’d like to add it to your riding/chilling/workout mix, but unfortunately don’t know the name of the song or the artist. Thanks to the magic of the Internet, iPhones and even online services that can name songs by listening to your humming, your chances of figuring out the artist and name of the song are pretty high.

4. http://www.greenzer.com – A “next-generation shopping engine that’s been designed to make environmentally conscious shopping easier.” Browse, compare and shop thousands of green products from dozens of carefully chosen merchant partners. Visit their About page to learn how Greenzer chooses the products it showcases.

5. http://tinyurl.com/ldkrlj – We hear it all the time. “Can you build an online store for us? We want an online store so we can sell [enter generic product like T-shirts or coffee mugs here]. We know we’ll make a lot of money from it.” I applaud your entrepreneurial efforts. I also recommend reading this article before investing your money and diving right in: “Nine Reasons Why Your Online Business Will Fail.”

erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via e-mail at erin@timeforcake.com.