timeforcake: Google, Reason #214 & links | SummitDaily.com

timeforcake: Google, Reason #214 & links

ERIN PHEILspecial to the daily

Just a friendly reminder: You’re not going to achieve different search results by fiddling around with your capitalization. Google is going to show you the same results whether you search for “boggis bunce bean” or “Boggis Bunce Bean.” So go ahead and keep capitalizing letters in the manner that’s most natural to you (Yes, even if you like to shout). Just remember that you need not waste time trying different variations of lowercase and capital letters, as you’ll keep seeing the same results each and every time.

It’s wallowing in neglect. Let’s say you’re shopping for Summit County, CO real estate. You’re browsing through sites of local agents, trying to get a feel for what it would be like to work with each one. You arrive at a site and see a graphic that says “Real Estate Blog.” You click the graphic and arrive at the agent’s blog. The blog hasn’t been updated since December 2008. Think for a moment. Did you consciously make any immediate assumptions? Are you confident that the agent is still in business? Do you feel any more or less likely to contact this agent? Do you feel motivated to keep looking around this agent’s site? Give these questions a moment of consideration if you’ve been neglecting your own company’s blog. Is it possible the blog is actually negatively affecting how potential customers perceive your company?

1. http://tinyurl.com/38xun4y – The 25 big-brand Facebook pages with the most Likes. (Pringles? Really?)2. http://tinyurl.com/2bvppdq – Short article on the “Very Slow PC.” Why it happens and practical advice on what you can do. (Summary: Anti-Spyware, cut back on auto-loading programs, tame hog processes, and consider upgrading your RAM.)3. http://tinyurl.com/5tuf4s – If you use (or are trying to use) social media for your business, pay attention here. This article, entitled “The Ultimate Social Media Etiquette Handbook” explains how social media mimics in-real-life relationships and provides you with a list of egregious errors that you must avoid.4. http://orangoo.com/spellcheck – Spell check your website. Right now. Go.5. http://tinyurl.com/2d255td – Are you a Basecamp lover? Do you regularly use Basecamp to manage your projects? Consider learning more about Easy Insight, a tool that allows you to perform Basecamp reporting and analysis (custom lists, charts, etc.) across your projects. erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via email at erin@timeforcake.com.

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