timeforcake; Mac tip, AC/DC & 5 links | SummitDaily.com
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timeforcake; Mac tip, AC/DC & 5 links

Erin Pheilspecial to the daily

Built-in screenshot-capture functionality gives Mac OS X users one more reason to smile. No special software to buy, nothing to install. (Note: If you’re scratching your head wondering, “What’s a screenshot?”, here’s the quick definition: a picture of whatever is on your screen.)To take a screenshot of your entire screen, just hold down Command + Shift + 3. If you have sound turned on, you’ll hear a click that sounds like a camera shutter.Now have a look at your desktop; your screenshot will be sitting there, patiently waiting for you.If you’d like to take a screenshot of a specific area of your screen, use Command + Shift + 4. As soon as you hold those keys down, your cursor transforms into a crosshair. Position this crosshair at the upper left-hand corner of the area where you want to take your screenshot, then left-click your mouse and (while still holding your mouse button down) draaaaaaaag that cursor to the bottom right-hand corner of the area you want to capture. Release your mouse button. Just like before, go have a look at your desktop and you’ll find your new partial-screen screenshot will be patiently waiting for you.

This is a fascinating example of technology being used in a creative way in an effort to reach a specific target audience. Sony Music UK’s creative director, Phil Clandillon, knew that in addition to falling into a certain age bracket (middle age) and being male, a large percentage of AC/DC fans actually worked at large corporations – meaning they were less likely to have Flash enabled on their computers with which to view videos. So how to reach out and easily encourage the sharing of an AC/DC video amongst this group? Excel. Yes, as in Microsoft Excel. Apparently (who would have guessed?) it’s animation-friendly, which allowed Clandillon to create a music video that AC/DC’s fan base would be able to view despite barriers like company firewalls or corporate office software limitations.Check out the video (again, it’s in Excel!) here: http://tinyurl.com/co2eoq. The cool part kicks in around the 00:32 mark.

1. http://www.EpisodeCalendar.com – For all the hardcore TV junkies out there: EpisodeCalendar is a free TV episode tracking service that reminds you when all your favorite shows are on. Remember what comes next, check off episodes after you view them, and receive emails when your favorite shows air.2. http://www.DropVox.com – Record and upload voice memos right to your DropBox account. $0.99 from the iTunes App store.3. http://tinyurl.com/4yenymh – Who would have guessed? The usability and user experience of your website is actually related to your search engine rankings.4. http://tinyurl.com/yl4ho4d – 101 ways to promote a new blog.5. http://www.gopileus.com – Easy drag-and-drop sharing on the Web. Create an account, drag files (large or small, photos or documents, you choose…) into the big box at the top of the screen. Easily share those files with friends and colleagues across the world. Repeat. (Drag and drop?! This is COOL.)erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via email at erin@timeforcake.com.


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