timeforcake: Q&A, biz website tip & 5 cool links | SummitDaily.com
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timeforcake: Q&A, biz website tip & 5 cool links

ERIN PHEILspecial to the daily

QUESTION: I’m not really sure how to get the most out of my LinkedIn account. Any suggestions? – Lynn, BreckenridgeANSWER: Well, it depends on what, exactly, you’re trying to achieve by having a LinkedIn account in the first place. Though I’m not aware of your goals, I can still point you in the direction of a great slide show. (Tip: It’s easier to download it and view it on your computer than it is to try and zoom in and read its content in the little slide show viewer on the website; you’ll need to create a free account to do this, though.) Here’s the link: http://tinyurl.com/yh7jobv.

This is definitely one of those “Well DUH” tips that will cause many an eye to roll. Yet I’ve come across many Summit County websites that have completely overlooked this basic business website concept.Assuming you have a company logo, and assuming you use this logo in places like your business cards, newspaper ads, on the sides of your trucks, etc., then you should by all means make sure your logo has prominent placement on every page in your website. Why not just the homepage, you ask? Because some of your site’s visitors first arrive on pages other than your homepage – and they need to be able to quickly orient themselves as well.Regardless of how your visitors arrive at your website, they need to be able to immediately determine if they’ve arrived at the right place; don’t make a missing or tiny logo to cause them wonder and worry if they’ve ended up on the wrong site.Take a moment and take a glance at your site. Is your logo a prominent, consistent component on all pages in your site?

1. http://www.GoI70.com – Skiers, sightseers, residents and mountain travelers of all kinds now have a new way of planning and optimizing their next trip along Interstate 70. GoI70.com is a new site and mobile phone application dedicated to the I-70 traveler. The site allows you to view current highway speeds, get tips for the best times to travel, and search for a variety of other I-70 related topics, such as trailheads, shopping, parking, lodging, and restaurants located along the I-70 corridor.2. http://www.google.com/patents – Did you know that Google lets you conduct online searches of over 7,000,000 patents? Take a look for yourself. I was able to locate my great grandfather’s patent from 1893 using the search. Pretty sweet.3. http://tinyurl.com/yfyt6jd – Let me guess. You spend time, money, or both trying to obtain more incoming links to better your website’s search engine rankings. If so, you might like this article, entitled “Eleven Effective, Efficient Ways to Use Limited Time to Build Links.” The examples offered may not relate directly to the services or products offered by your business, but you’ll likely grab at least a couple new ideas from this list.4. http://tinyurl.com/yaoo36a – This article, “The ABC’s of Online Networking,” containing a list that includes sites, people, engines, applications, and tips on how to best research, establish and network yourself and your business online.5. http://tinyurl.com/yaremkk – “The Known Universe” – A six-and-a-half minute video that zooms out from Tibet all the way to the limits of the observable universe. Neat.eRin pheiL is the primary creative force behind timeforcake (www.timeforcake.com), a web design and development studio in Frisco. She can be reached via e-mail at erin@timeforcake.com.


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