Question: Hi eRin. I noticed that in your latest column in the Summit Daily, you admonished people not to use “Welcome to” on their website. And since I have “Welcome to Frisco, Colorado” at the top of the text on my homepage, it would seem that you think I should change that. If so, let me know what you think I should replace it with. – Dave Owens, FriscoAnswer: I do believe it would be a good idea to update that text. I recommend giving consideration to the following questions; they can help you keep on track. The content I’d ultimately recommend you use on your homepage would be strongly influenced by your answers. 1. What do my site’s visitors truly care about? 2. What problems or challenges are my site’s visitors likely looking to solve when they arrive at my homepage?3. Do potential clients arriving at my site for the first time already have a clear understanding of the various services and/or products I offer?4. What makes me unique? Can I convey this uniqueness and explain why potential clients should use my services and/or products instead of my competitors’? 5. Do my current clients have any reason to visit my site? If so, what type of homepage content might be helpful to them?The short answer to your great question, Dave, is this: Welcome your site’s visitors with information they’ll find helpful or compelling (or both). Focus on placing content your visitors care about at the top of your homepage and you won’t need to use fluffy, unhelpful statements like “Welcome to our site!”

1. http://tinyurl.com/2366zyp – Gmail Productivity Inbox: Five tips to increase your productivity.2. http://tinyurl.com/65gekp – Why no one is linking to your best blog posts – and what you can do about it.3. http://tinyurl.com/2akfwex – A 45-second video showing you how to save time when searching by using Google Instant shortcuts.4. http://tinyurl.com/3ye5ccu – The top 10 must-have apps for your iPhone (and some runners-up), according to the New York Times.5. http://tinyurl.com/3x7lbhj – The unofficial guide to installing iTunes 10 without all the bloatware. (Heads up: Not for the tech-intimidated.)erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via email at erin@timeforcake.com.