timeforcake: Screensnapr, Summit Freecycle & biz tips | SummitDaily.com

timeforcake: Screensnapr, Summit Freecycle & biz tips

ERIN PHEILspecial to the daily

ScreenSnapr was created for all of you who have, at one time or another, thought, “Geez, I wish there was an easy and FREE way of taking pictures of what’s on my screen … and saving those pictures … and sharing them with my friends.”Press two keys on your keyboard and you’re instantly provided with an image that you can save to your computer and a website address that you can share with anyone you’d like.Hop over to http://www.screensnapr.com and watch the little 30-second introductory video at the top of the homepage to learn more.

Pssst. I have a little heads up to share with all you folks out there who calls yourselves Summit County locals but have never heard of Summit Freecycle.Summit Freecycle is a free group you can join that allows you to send and receive email notifications with other Summit County folks pertaining to free stuff. Have an old sink sitting in your garage that you’d love to get rid of? Post it on Summit Freecycle. Receive a Freecycle notification from somebody looking to give away their queen-sized bed frame? Let them know you’d love to swing by and pick it up tomorrow. Looking for a high chair for your toddler? Post a notification on Summit Freecycle and see if anyone has one sitting around that you could take off their hands.Give away stuff you no longer want. Pick up treasures that others call trash. And do your part to keep usable, valuable items out of our landfill. To learn more, visit http://groups.yahoo.com/group/SummitFreecycle, and when you’re ready to join, send an email to SummitFreecycle-subscribe@yahoogroups.com and let the moderator know that you really do live in Summit County, and you’d like to join!

Your company’s website exists for a reason. Perhaps your website exists so that you can sell your products through an online store. Maybe you had your website developed for the sole purpose of encouraging potential customers to make reservations online instead of over the phone. Or perhaps you built your company website because you wanted a marketing tool to persuade people to swing by your showroom.Think about the purpose(s) of your company website; then consider the types of people who visit it. With these two things in mind, set aside a few minutes of time to read through your website’s text. (I’m guessing you haven’t given much thought to the text since your site was originally built. If this is the case – you’re not alone.) After reading through the text of each page, answer the following questions as honestly as you can:Did I use industry-specific terms or acronyms that my site visitors won’t understand?Did I include too many details or specifics about our services and products … to the point where the large amounts of content actually become distracting?Did I include personal information or personal opinions that provide little to no value to our visitors? (Seriously. Do your potential clients really need to know that your niece plays the flute?)Did you list features of your products or services that – while they’re true and seem important to you – have little to no meaning to your site’s visitors? (Yes, it’s great that your crew uses the latest 320 KPM machines on the job, but that doesn’t translate into meaningful value or benefits to potential customers visiting your site.)Do your best to objectively analyze your pages’ content. Make sure you’re not including content that’s simply taking up space and keeping your visitors from finding the information they’re looking for. I’ll be the first to admit that it can be quite difficult to remain objective when looking at your own text – so if you find yourself struggling to see your site’s content through the eyes of a visitor … simply ask for an outside, non-biased opinion or two. You’ll likely be surprised by what you learn.eRin pheiL is the primary creative force behind timeforcake http://www.timeforcake.com), a web design and development studio in Frisco. She can be reached via email at erin@timeforcake.com.

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