timeforcake: Website, email & 5 links | SummitDaily.com
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timeforcake: Website, email & 5 links

Swapping goods (your products) for money (out of your buyers’ pockets) can be a tough business. Online shops are a dime a dozen. So, how are you helping potential buyers buy from your online store? Yep, that’s right: you have to actually help your buyers do the buying. Here are a few ways to do just that: – You’ve heard me say this many times, and you’ll likely hear me saying this many more. It’s that important. Do your products have really good photos? Are you offering multiple views of your products?- How detailed are your product descriptions? Have you created easy-to-read, clear lists of features? – Does your online store have good search functionality? Really, really good search functionality? (For example, if a buyer misspells a word, will the results say “no matches found” or will close matches appear?)- Are your calls to action clear, and near the product description? (“Buy now” or “Add to cart”)Though absolutely critical, nice photography by itself is often not enough to convince a not-already-convinced buyer. Be sure to list features, details and uses for your product to encourage purchases. Make your visitors feel confident to buy from you. Here are a few additional ways to help your customers buy: http://tinyurl.com/yrl5na

This is a quick tip, whether you’re writing an email to your best friend or sending a marketing campaign to a 10,000-subscribers mailing list. Think about what people will see first: the subject line.”Hey – here’s a link” tells your cousin absolutely nothing. “The best bourbon chocolate cake recipe in the world!” tells her what she can expect. Planning lunch with a coworker? Try something like: “1 p.m. lunch on Friday at Joe’s Crab Shack?”The same idea applies when sending email newsletters to your customers. “Newsletter” as the subject line is, well, a bit lacking. Instead, mention a current topic or event, announce a new product, or entice readers with a specific offer or discount. “March Celebrity Newsletter” is a snore. “Exclusive interview with Charlie Sheen” compels readers to open the email. (Well… yes, you’re right. That title will only compel some readers to open the email, but you catch my drift.) Fresh, informative subject lines make a great first impression and can increase your email-open rate. Remember to keep it short and sweet – 50 characters or less is a good rule of thumb.*Bonus: If the “from” address is your full company name (instead of, say, a specific employee’s name), you won’t have to waste precious space repeating the company name in the subject line!

1. http://tinyurl.com/4tdh6on – Nine cool Web apps for gathering customer feedback … if you’re brave enough. 2. http://www.jinni.com – Pick a movie or TV show by time period, genre, place or even based on your mood. Then watch it on Hulu, Netflix or wherever it’s available online. Cool way to find new shows. 3. http://tinyurl.com/4rt4yjw – For your next cuppa joe: 10 tips and tricks for better coffee. 4. http://tinyurl.com/4fpu3dq – Five must-read books by people who have spoken at the popular TED conference. 5. http://www.ted.com – And if you haven’t heard of TED, you should absolutely go get a dose of inspiration. If you’re already familiar with TED, it’s worth checking out again!erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via e-mail at erin@timeforcake.com.


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