timeforcake: Website tip, time-saver & 5 links
Do you have experts on your team? Are your employees true authorities in your field? Highlight the expertise in your organization and in the content and services you provide – call it out loud and clear on your website. Are you affiliated with a respected organization? Make that clear. List credentials. List awards you’ve received. This is exactly the type of information you can include on an “About” or “Our Team” page. Conversely, don’t link to outside sites that are not credible. Your site becomes less credible by association. No matter what industry you’re in, sharing your knowledge online via articles or blog posts can further help position you as an expert. If you’re a Web designer, submit design articles to popular design websites and related magazines. Do you know more than anyone in your zip code about electronics recycling? There are trade publications and blogs galore that are in your niche – so, guest post or submit an article. Show potential customers that you truly know your stuff. Sounds simple, but we come across websites every day that fail to highlight their expertise.
For the PC users out there, here are some handy, time-saving shortcuts when you’re using Microsoft Excel:- Ctrl-Page Up or Ctrl-Page Down: When your Excel file becomes a massive list of hundreds of contacts or data, using your mouse to scroll up and down takes way too long. Ctrl-Page Up and Ctrl-Page Down makes scrolling much, much faster.- Insert Row: If you’re working on a spreadsheet that needs to be in a particular vertical order, you may realize that you need to add an extra row somewhere in the middle. Right click the box in the left hand column that you want to be below the new row. Select Insert, and then select “Insert Entire Row.” Voila!- Ctrl-1: Ctrl-1 allows you to format the cells by font, alignment, number, etc.- Ctrl-D: Instead of retyping an entry over and over, highlight the item you want to repeat and drag down to the appropriate cell. Lift your finger off the mouse and type Ctrl-D. – Ctrl-Tab: If you’re working on more than one spreadsheet, Ctrl-Tab allows you to swiftly move back and forth between each one.
1. http://slickscreen.com – If you have a high-resolution monitor on a PC or Mac, this software is a slick (hardy, har!) way to browse the Web: multiple windows and easy drag-and-drop of content.2. http://foodily.com – So cool: this is the mega-search engine for food and recipes. Type in any ingredient and find recipes from all the major food websites. Their intro video is fun, too.3. http://tinyurl.com/cbyhav – 50+ ways to tweet. It’s the “what” and “how” to Tweet – a great resource if you’re new to Twitter (and helpful reminders for the seasoned pros). 4. http://www.musictheory.net – Lessons, exercises and tools for learning music. Simple and effective tool.5. http://tinyurl.com/24qw4uz – Ten flashmob videos on YouTube. Don’t know what a dance flashmob is? You’re about to find out…erin pheil is the owner of timeforcake (www.timeforcake.com), a Web design/development studio in Frisco. She can be reached via e-mail at firstname.lastname@example.org.
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