Tiny Monarch Mountain ski area thriving in the shadow of giants | SummitDaily.com
YOUR AD HERE »

Tiny Monarch Mountain ski area thriving in the shadow of giants

MONARCH — When Bob Nicolls led his investment group to buy the 800-acre Monarch ski area in 2002, the ski resort industry was listing heavily toward real estate.

Without condos to sell, it was almost impossible to make money. Or so he was told.

“I heard that a lot,” said Nicolls, one of four principal owners who joined about 10 other smaller investors to buy the flagging ski hill for a little more than $5 million.

Nicolls didn’t subscribe to the industry narrative. The area didn’t have real estate for slopeside condos and he didn’t want to develop homes. He wanted to build a ski experience.

Fifteen years later, Monarch Mountain is thriving in an industry dominated by consolidation and Vail Resorts, the publicly traded corporate behemoth that sells 650,000 season passes a season. Across the nation’s resort landscape, smaller, independent ski areas such as Monarch are thriving.

Read the full story at DenverPost.com.


Support Local Journalism

Support Local Journalism

As a Summit Daily News reader, you make our work possible.

Now more than ever, your financial support is critical to help us keep our communities informed about the evolving coronavirus pandemic and the impact it is having on our residents and businesses. Every contribution, no matter the size, will make a difference.

Your donation will be used exclusively to support quality, local journalism.

For tax deductible donations, click here.
 


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User