Town of Dillon will revamp sign to draw visitors into town |

Town of Dillon will revamp sign to draw visitors into town

summit daily news

DILLON – Town officials are working to create a unified design for Dillon’s redevelopment. In the meantime, an existing sign used to advertise businesses at the front of town will be replaced temporarily to reflect a common look.

The town is working with the Dillon Business Association to create a “temporary” sign to go up in spring. They’re currently developing a message to entice people into the town core. It may say things like “Come dine with us” or “come recreate with us” – though nothing has been settled upon yet.

According to Dillon’s director of marketing and communications Susan Fairweather, the existing front-of-town sign has been up for years, and it no longer reflects town branding and design standards. Plus Dillon’s sign program allowed businesses to rent a spot on the sign to advertise their business – four spots were available, and the owner had to provide their own insert for the sign – but few people actually participate in it anymore.

In the meantime, the old sign will stay in place until a new one can be put up.

Though Fairweather says she has no idea what kind of sign will be created for the future, it will be part of the redevelopment of Dillon’s downtown core.

The town’s urban renewal authority will likely be off and running in 2010, and it’s acting as an open invitation to developers, asking them to pitch ideas on how to turn Dillon into a pedestrian-friendly, village-like town with a strong business core.

All way-finding and street signs will be part of a new master plan, Fairweather said – “We want a unified look in the down-town area.”

The unified feeling would not only include sign looks, but also light poles, where signs could be places, etc.

“All those things play into the feel of the place,” Fairweather said. “Dillon has yet to define what this town core will look like, but when you think about branding and what the look of the town is, all these pieces are a part of what makes the town special.”

Caitlin Row can be reached at (970) 668-4633 or at

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