Tumbleweed marijuana dispensary’s promise of 61 strains coming soon to Frisco
August 1, 2017
A chain of Colorado marijuana dispensaries that garnered national attention for opening the country's first drive-thru pot shop is eyeing completion of a large-scale renovation at its newest location in Frisco.
Once complete, the redo will effectively triple the amount of space for its sales floor, and closely mirror what customers see at the other six Tumbleweed dispensaries across the High Country, according to CEO Mark Smith.
Tumbleweed bought out Herbal Bliss at 842 N. Summit Blvd. in Frisco, near Walmart and Safeway, earlier this year. Since then, everything but a sliver of interior space toward the front of the store has been blocked off.
Still, Tumbleweed has remained open throughout the months-long redo, selling marijuana, edibles, waxes and all the other products commonly associated with pot shops as most of the work takes place out of sight.
When someone goes into the Frisco store, if he or she is familiar with any of the other Tumbleweed locations, Smith said, that person will immediately know they are shopping at a Tumbleweed location.
"The concept here is we create a look, an aura or a feel that harkens back to the West," he said as he highlighted Tumbleweed's thick countertops made from reclaimed barn wood, the metal drop ceilings and old-timey, pioneer-style décor that accents his stores.
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There are a few modern touches, such as LED lighting, but the overall old-style motif is one that Smith thinks suits his business well.
"We kind of think this is how the new West was won," Smith said over the phone shortly after buying out Herbal Bliss. "You know, cannabis kind of is the new West."
Tumbleweed currently operates seven dispensaries across Colorado's Rocky Mountains, with two locations in Parachute, including its famous drive-thru, and one each in Carbondale, Eagle, Eagle-Vail, Edwards and now Frisco.
"We're not trying to expand very fast," Smith said. "We're just methodically trying to focus on the recreational markets. Not recreational marijuana; we think our niche is on the Western slope in the high-recreational areas for people."
Somewhat like Baskin-Robbins' 31 flavors, one of the biggest draws at Tumbleweed is a simple promise there will be a minimum of 61 different strains at each store, and Smith said that "based on our business history, we have the mix that the customers want."
Because the renovation in Frisco is still underway, however, there are currently only 40 strains at that store, but plans are to raise that number up to at least the promised minimum once the renovation is complete.
Marijuana at Tumbleweed is divided into four basic levels — the bronze, gold, silver and platinum shelves — with prices ranging from $6-12 a gram or $160-280 an ounce, before tax. Tumbleweed accepts cash only, and does not offer a discount for locals, as many Summit County businesses do.
Smith said they are looking at having a grand opening around Labor Day in September. Tumbleweed is one of two pot shops in Frisco, the other being Native Roots at 861 N. Summit Blvd.