Two-for-ones don’t cheapen the county; they’re really just a sale |

Two-for-ones don’t cheapen the county; they’re really just a sale

Since when is having any kind of a sale a “cheapening of Summit County” or any place else for that matter? I apparently missed Reid Williams’ article about restaurants and two-for-ones but saw the letter from a Breckenridge resident who knows nothing about marketing.

Two-for-ones are nothing more than a sale. Sales are advertised daily in every market in the world for products and services of all kinds.

The fact this kind of sale by local restaurants is generally to benefit locals who suffer with higher prices through the tourist season is welcomed by many, including employees who can use the income. And, most restaurants ask the patron to tip on the full price of the tab, not the discounted total.

I hope (and suspect) that most do. Calling it a smart business decision to close and not engage in “the two-for-one war” is nonsense. I doubt the statement that it doesn’t happen in Vail, Beaver Creek or Boulder is accurate.

If the writer were resourceful enough to ask those who promote their businesses with this or any other promotion if they do it to intentionally lose money, she’ll get a lesson in Marketing and Economics 101.

It’s called competition and a free market economy.

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