Ullr hooks up with MTV for four free concerts
BRECKENRIDGE – What happens when you take one of the county’s rowdiest events and add MTV to the mix? Breckenridge – and the rest of the world shortly thereafter – will find out as MTV launches its new high definition network, MHD, with footage from a series of four free outdoor concerts to be shot at the Riverwalk Center in Breck Wednesday and Thursday during Ullr Fest 2006.MHD’s recently completed studio in Vail gave Breckenridge promoters the chance to let the network executives know about Ullr Fest. The town, ski resort and chamber noted the parade draws 12,000 to 14,000 people in one day. “The more we sent pictures and information about Ullr Fest, the more they liked it,” said Kristen Petitt, public relations director with the Breckenridge Resort Chamber.Corry Mihm, executive director of the Breck Chamber, said the network was looking for something authentic that was already happening. “Viewers are savvy and don’t want to feel like they are being faked out,” she said. Ullr Fest, a unique town tradition in its 43rd year, fit the bill. And since the new network is in high definition, the Tenmile Range backdrop sealed the deal.When asked if MTV’s presence at Ullr Fest might up the level of debauchery to that of years past, Mihm said, “That’s not really the purpose of it. The tone of the parade is up to the entrants. We are hoping it helps contribute to the energy (of Ullr Fest).” The “Music with Altitude” shows in Breckenridge include performances by Dashboard Confessional, country superstar Gary Allan, the Goo Goo Dolls and up-and-coming recording artist and reality television star Cheyenne Kimball.
“With the party atmosphere of Ullr Fest buzzing around Breckenridge and the snowcapped Rocky Mountains providing a spectacular background, these concerts truly embrace what MHD is all about – combining great music, great visuals and high def in a way that only MTV Networks can do,” said Peter Baron, executive in charge of the series. The new channel will feature original music-based programming as well as HDTV acquisitions and original content from the MTV, VH1 and CMT family of services, including series such as MTV Unplugged, MTV2 $2 Bill concerts, VH1 Storytellers and CMT Crossroads, as well as network specials including the MTV Video Music Awards and the CMT Music Awards.Cheyenne KimballFifteen-year-old singer/songwriter musical prodigy Cheyenne Kimball, who will be performing at 3:30 p.m. Wednesday at the Riverwalk Center, is the star of a soon-to-premiere reality show on MTV. The series “Cheyenne” will document the journey and drama that unfolds as Cheyenne takes the next step in her music career with the hopes of becoming a major rock star.
One of the episodes of Kimball’s reality show will be from her stay in Breckenridge, Petitt said. The Wednesday afternoon performance is an opportunity for teenagers to get in on the fun at Ullr Fest, she added.Gary AllanGary Allan’s Top 10 hits “Her Man” and “It Would Be You” established his place among the ranks of country music’s popular male artists. In 1999, Allan released “Smoke Rings in the Dark” and the album turned platinum, thanks to the title track and single, “Right Where I Need To Be.” Following a string of No. 1 hits on country radio, his newest album, “Tough All Over,” came out in October 2005 and was No. 1 on the Billboard Top Country Album chart. His most recent single, “Best I Ever Had,” peaked at No. 5. “Music With Altitude: Gary Allan” shoots Wednesday at 6:30 p.m. at the Riverwalk and is scheduled to air Saturday, Feb. 4, on MHD.
Dashboard ConfessionalLead singer/songwriter Chris Carrabba heads up Dashboard Confessional, the alternative and chart-topping rock group from Boca Raton, Fla. Molding simple acoustics with passionate wordplay, Dashboard’s hit “Screaming Infidelities” put them on the mainstream map and won them the MTV2 award at the 2002 MTV Video Music Awards. The band, which also includes drummer Mike Marsh, guitarist Johnny Leffler and bassist Scott Schoenbeck, has toured globally with U2 and released “A Mark, A Mission, A Brand, A Scar” in 2003. “Music With Altitude: Dashboard Confessional” shoots Thursday, at 3:30 p.m. at the Riverwalk and is scheduled to air Saturday, March 18.Goo Goo DollsThe Goo Goo Dolls with members Johnny Rzeznik on guitar and vocals, Robby Takac on bass and Mike Malinin on drums have earned a worldwide following with music that defines an era. With multi-platinum sales, Grammy nominations and countless live tours since their breakout 1995 album “A Boy Named Goo,” the Goo Goo Dolls are preparing the follow-up to “Gutterflower” with an eight-studio album. “Music With Altitude: Goo Goo Dolls” will shoot on Thursday at 6:30 p.m. at the Riverwalk and is scheduled to air on Saturday, Feb. 25.
A compilation episode of “Music With Altitude” featuring performances from all four of the artists appearing in Breckenridge will air Saturday, March 11, on the new network.MHD Concert SeriesWhat: “Music With Altitude,” a series of four live outdoor concerts at Ullr Fest. Each of the concerts will be shot in HDTV and premiere on MHD, the new high definition network from MTV Networks Music Group.Who and When:
• Wednesday, Jan. 113:30 p.m. – Cheyenne Kimball 6:30 p.m. – Gary Allan• Thursday, Jan. 123:30 p.m. – Dashboard
Confessional 6:30 p.m. – Goo Goo Dolls Where: Riverwalk Center, 150 W. Adams Ave., BreckenridgeTickets: Free to the public. A limit of four tickets per person will be available beginning today at the Breckenridge Activity Center at 137 S. Main St. beginning at 9 a.m. or by calling (877) 864-0868.Leslie Brefeld can be reached at (970) 668-3998, ext. 13622, or email@example.com.
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