Under Armour generates buzz at Outlets at Silverthorne | SummitDaily.com
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Under Armour generates buzz at Outlets at Silverthorne

Summit Daily/Mark Fox
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Before Under Armour Manager Sue Swavely opened the store’s doors this past Saturday, there were already almost 100 people waiting outside. The day marked the grand opening celebration for the store, which officially opened for business on Feb. 8. The first 100 visitors on Saturday received goody bags containing coupons for the store.

Under Armour is located in the green village at the Outlets at Silverthorne and sells performance clothing, shoes and accessories. The company was founded in 1996 by former University of Maryland football player Kevin Plank, after he set out to make a T-shirt that would stay dry during his workouts. He saw a public need for the products, and began selling a line of gear designed to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Under Armour’s mission is “to make all athletes better through passion, science and the relentless pursuit of innovation.”



Brenda Naaktgeboren, marketing director for the Outlets at Silverthorne, said few outlet openings in recent history have garnered as much excitement as Under Armour’s did. She said there is more of a need for this type of product in Summit County because the community is so active.

“Gear is a big part of it up here,” she said.



Naaktgeboren said the products are good for both athletic and domestic use. She said the store has also been attracting a lot of interest from people who work outside.

Last Wednesday, the first full day of business, Naaktgeboren said the Silverthorne location did the highest volume in the whole Under Armour chain.

“Theirs was a record day for the company,” she said. “For the small community we have, we had very large sales. The company was surprised.”

Only 17 percent of Under Armour’s business is retail. The rest is sold wholesale to other companies. On the same day the Silverthorne location opened, Under Armour also opened a store in Loveland. A store in Castle Rock opened last year.

“We’re really glad they’re here and pleased with the community support,” Naaktgeboren said. “We think they’ll be a great asset to our outlet.”


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