Vail Resorts Acquires Mountain News Corporation
BROOMFIELD – Vail Resorts, Inc. today announced the company has acquired Mountain News Corporation (MNC), which operates the world’s most visited online snow sports portal, OnTheSnow.com. Terms of the acquisition were not disclosed. Following the acquisition, Chad Dyer will remain with MNC, continuing to oversee the operations as global managing director. Craig Altschul will continue as global editor-in-chief of the site. After a 30-year career with MNC, Publisher Rob Brown will be retiring from his position, but will be assisting Vail Resorts and MNC through the transition.
“Mountain News Corporation has a long and rich tradition in the snow sports media business with a dominant share in snow sports web traffic through OnTheSnow.com. Our acquisition of MNC is a reflection of our commitment to the importance of emerging digital mediums for the entire snow sports industry and our desire for the industry to be a leader in that effort,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “We intend to invest in the development of new content and digital applications, building on the great strength and talent of everyone at MNC.”
“I am very excited by the opportunity to join Vail Resorts and for the increased level of investment and development that the future will bring,” said Dyer. “I believe this acquisition is recognition of the great accomplishments and effort of our entire team over a 42-year history. In particular, I want to express my gratitude to Rob Brown. I will greatly miss his counsel and support, but also completely understand and respect his decision.”
Mountain News Corporation is based in Orinda, Calif., where its offices and staff will remain. The operations of MNC, including editorial content, will be maintained separate and independent from Vail Resorts’ five mountain resorts and lodging and real estate businesses.
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