Vail Resorts will implement mandatory cut in energy usage
VAIL ” Vail Resorts, the nation’s largest ski area operator, is taking its conservation mission one step further by requiring employees to reduce energy usage by 10 percent within two years.
In an e-mail sent to employees Thursday explaining the mandate, Chief Executive Rob Katz cited rising oil prices, a slowing economy and the need to cut carbon emissions.
“For a growing number of us, when we see energy being wasted, we see the environment being damaged,” he stated. “However, at this point, we also need a culture that sees energy being wasted as literally seeing dollar bills being crumpled up and thrown away.”
For Katz, renewable energy has been a top priority almost from the day he took over as CEO in 2006. The company has offset its energy use 100 percent with renewable energy and began buying snowmobiles that emit less pollution.
Vail Resorts spends more than $25 million a year on energy, ranging from fuel to electricity.
Under the new program, employees will be required to reduce energy use by 5 percent in fiscal 2009 and an additional 5 percent by the end of fiscal 2010. In particular, Katz asked for energy-efficiency ideas to apply on the slopes without detracting from skiers’ experience.
Based in suburban Broomfield, Vail Resorts owns and operates Vail, Beaver Creek, Keystone and Breckenridge ski areas in Colorado, Heavenly in Nevada and California, and the lodge near Jackson, Wyo.
Its stock rose 55 cents to close at $48.97 a share in Thursday trading.
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