Welcome to Jackass County: Now, there’s a marketing tactic | SummitDaily.com

Welcome to Jackass County: Now, there’s a marketing tactic

Welcome to Jackass County. In light of the faltering economy here, I fully understand Vail Resorts attempting to attract a younger, hipper demographic to our resorts.

So, I propose that we should all chip in to help. For one thing, our locals should party harder and perform crazy drunken antics for visiting tourists during the winter season and even in the summer.

People should return from their vacations in Breckenridge and say, “Wow what a bunch of Jackasses, that was just like in the movie!”

The “Jackass” movie is No. 1 in the country right now, and I don’t see why we shouldn’t capitalize on it. In fact, I propose that we officially change our name from Summit County to Jackass County.

The press we would receive on the Jay Leno, Conan O’Brien and David Letterman shows would net us millions. I for one, as a local, am fully ready to accept my rightful position as the drunken daredevil demographic that Vail Resorts wishes us to portray.

When people come out of the Eisenhower Tunnel, there should be a sign proclaiming for all: “Welcome to Jackass County, drunken stuntground of the Rockies!”

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