Where’s the common sense? | SummitDaily.com
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Where’s the common sense?

Steve Collins

I see the massive propaganda machine has begun to mobilize to try to convince us that the cluster we experienced with the Saturn Cycling Classic was actually not a cluster at all, but was good for us. To hold this race on a Saturday in the middle of August is one of the stupidest things I have seen in this town. For every one new guest that we get because of the race, I would bet we have lost at least five of our current guests. Many of our visitors did not know about the bike race (or what a major inconvenience it is), and were caught totally off-guard.

Our Saturdays in August are already totally full – so why would we schedule an event like this on a day when we would be sold-out no matter what? Plus, do you really think we are going to get a huge rush of summer visitors after a race in August when most people are already returning from their summer vacations?

If they want to hold this event on a Wednesday in August – maybe. If they want to hold the event in May (i.e. when people are making their summer travel plans, and we need the business) – absolutely. But on a Saturday in August? Just look at the experience over in Aspen when they hosted the World Cup Ski Races in March.

They eventually turned down the race because it was costing them more than they would have brought in during a prime week of the ski season. The worldwide exposure they were getting was too late in the season, and not enough to overcome the loss during that week. I am not one to praise Aspen, but in this one instance, they actually did something smart.

Why are we displacing existing business with the “hope” of attracting future business? Why not schedule these events when we need them (not when the bike race organizers need them), and when we might be able to benefit from the event instead of losing money on it?


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