A Frisco-Copper arrangement? | SummitDaily.com

A Frisco-Copper arrangement?

Before Intrawest cranked up its $500 million renaissance (there’s a term you don’t hear anymore) at Copper Mountain in 1999, many suggested the key to Copper was to market Frisco as its ski town and the key for Frisco was to market Copper at its ski hill.Intrawest’s plans, however, went contrary to that idea with construction of the New Village, which was supposed to become Copper’s homegrown ski town.Today, Copper is pushing hard to make its New Village a thriving, fun, commercial, people-gathering district. The momentum that exists has taken four years to build and people on Frisco’s Main Street say they notice the difference with fewer customers.At the same time, merchants at Copper keep looking around the next corner for that final burst of energy that will remove the word “struggling” from their description.So it would appear counterintuitive that Copper and Frisco interests would team up to put a joint Frisco/Copper information center on Main Street, when ostensibly, they are fighting for the same customers.That may not be the end of the cooperation, if town manager Michael Penny’s hints prove out.What would appear to be happening is recognition that despite the changes at Copper, the resort and Frisco still need each other.The belief is that the sum of the parts is like adding one plus one and getting three, instead of two.It may take merchants in each town a while to get used to the idea that each entity will be promoting the other. But what Penny and Copper are seeing is a synergy that might work in the Big Picture. They are trying to grow the pie, even if it seems the ploy only makes the current slices of business thinner.

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