Ask Eartha: What’s with the “Love this Place Like A Local” campaign?
August 10, 2017
I've seen stickers around town that say, "Love this Place Like A Local" and wanted to know more about the campaign. What a great concept to let people know how much we love this place!
This summer, the Eartha Steward household wanted to engage both locals and visitors around a message that conveys the love we have for our community and environment. There's nothing more important than a shared sense of value for the place we live! The new community engagement campaign, #BeLOCAL, hopes to inspire all locals and would-be locals to care more and do more to protect and preserve our mountain home. What does this mean exactly?
No matter who you are or where you're from, we consider you a local if you care enough about this place to conserve, give back and make a difference. Forget about labels or how many years you've lived here or how many days you've skied. That doesn't matter. What does matter is having the right attitude and taking action. #BeLOCAL is about rallying our community together in a fun, engaging way to increase our commitment to recycling, composting, energy conservation, water conservation and living in a more sustainable way.
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Perhaps you're an old school local who's been in Summit County for decades — you know, the type who still has a "ZL" license plate and won't ever give it up. Maybe you're a relative newcomer, but your kids were born here and celebrate their birthdays at the local pump track. Or maybe you don't live here full time, but you've been coming to Summit County year after year and regularly give back to the community. Whatever you label yourself, we believe that everyone who loves this place embodies the spirit of a local and can #BeLOCAL.
Here are 10 things you can do to be a part of the #BeLOCAL movement.
1. Volunteer at community events.
2. Reduce your energy consumption by 10 percent.
Take the pledge today!
3. Get a home energy audit and retrofit your home to be more energy efficient.
4. Carry your reusable water bottle and mugs with you wherever you go.
5. Ride a bike, carpool or take the bus to work.
6. Grow your own food at a community garden or in your own backyard.
7. Compost your food scraps and yard debris.
8. Recycle — even those hard to recycle materials.
9. Share your #BeLOCAL story with friends and visitors on social media.
10. Show gratitude and respect for the places we love.
The folks at the High Country Conservation Center want to hear your story and to learn about what you're doing to 'Love This Place Like a Local.' Send them an email at email@example.com and use the #BeLOCAL on social media. Stop in the Dillon offices for a sticker, pint glass or coffee mug and join the movement today. It's never too late to start loving the place where we live.
Ask Eartha Steward is written by the staff at the High Country Conservation Center, a nonprofit organization dedicated to waste reduction and resource conservation. Submit questions to Eartha at firstname.lastname@example.org.