Here’s one way to solve Summit County’s need to create a unified marketing message. Rename the county Breckenridge County.That way everybody could glom on to the million-dollar name and benefit from the millions the ski resort and Breckenridge Resort Chamber spend on the brand name Breckenridge.Breckenridge County would be the immediately identifiable place to stay for a week to ski, board, bike, hike, shop, dine and partake of the arts. The mythical (in some minds) destination visitors will materialize – again – no matter the allegation people are time starved and don’t go anywhere for a week.But … not gonna happen. Let’s not be ridiculous.Which is why we have to be serious about the first county economic summit planned by the Summit County Chamber of Commerce and Copper Mountain for Nov. 3.It takes place from 8-11:30 a.m. in the Copper Conference Center in the center village.The summit will be the first in a series to create action around the idea of promoting Summit County as a destination community that has it all, where every member of the family can find something to do.The Summit County brand name has plummeted in value and effect ever since the Ski the Summit countywide promotion effort died in the consolidation of ski companies in the mid-1990s.The result is Copper, Breckenridge and Keystone pounding their chests as hard as they can to generate business. Our greatest asset, the county as a whole, is overlooked.The chamber is asking you to R.S.V.P. if you plan on attending. Call (970) 668-2051. The cost to attend is $25 for chamber members; $35 for Frisco, Copper and Breckenridge chamber members; and $75 for anybody else. Breakfast will be served.Submit questions for Tuesday’s debateOn Tuesday, the Voting Matters group will match in debate the county commission candidates, the district attorney candidates and the state House of Representatives candidates. The event begins at 6 p.m. at the Summit County Community and Senior Center near Frisco. Doors open at 5:30 p.m. The Summit Daily News is collecting questions at firstname.lastname@example.org, or by fax at (970) 668-0755. Questions will be collated by The Keystone Center.If you e-mail, please be sure to put “Voting Matters” in the subject line. You do not have to give a name. Organizers ask that questions be limited to political positions and responsibilities. Personal questions and questions about international issues will not be taken.
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