Douglas Trieste makes a great point about visitors traveling vegetation near the ice arena. This is a perfect example of the type of messaging the “B like Breckenridge” visitor education campaign could deliver. Stay on the trail. Help preserve our fragile ground cover.

Visitor education that gets directly at important issues is long overdue.

Other helpful messages, such as, leave space when passing vehicles to avoid broken windshields from gravel in the road. Visit the grocery store in groups of two or three maximum to help keep aisles clear. Or, and I don’t think I’m alone here, pick up and properly dispose of pet waste.

I’m sure visitors want to do the right thing while here in our mountain community. Exactly what behaviors that is needs to be clearly spelled out. The “B like Breckenridge” campaign is a good start towards helping keep mountain tourism sustainable.