Shand: Current Breckenridge sign code provides equal playing field |

Shand: Current Breckenridge sign code provides equal playing field

Current Breckenridge sign code provides equal playing field

Re: recent Summit Daily News article, “Town of Breckenridge is trying to avoid ‘sandwich board wars:’”

The first thing I would like to make clear is that I believe the current sign code hampers every business operating in Breckenridge. However, it does provide a fair and balanced playing field for all.

Currently, there are some local business owners lobbying to change the town of Breckenridge’s sign code. As a local business owner, I believe this should not be allowed.

As of today, the town wishes to grant businesses outside the “town core” sidewalk-style sandwich boards with the intended use of advertising.

I strongly disagree with the definition being used to indicate what in fact is our “town core.” The Breckenridge business sector is far too compact to consider The City Market Shopping Plaza falling outside of our “town core.”

I also take issue with the idea that business owners need additional advertising concessions, based on concerns over foot and vehicle traffic.

The City Market Plaza has: the busiest gas station in town; the busiest liquor store in town and the busiest grocery store in town.

These three businesses alone create one of the busiest retail “cores” in Breckenridge.

Simply owning a business in close proximity to the local gas station, grocery store and liquor store is a distinct built-in advantage. One of the first things our visitors do is go shopping for both groceries and liquor. This creates one of the best locations in what I would argue is our “town core.”

I also question the methods used by the Breck Business Task Force. The Summit Daily News claims, “The task force found that outside the town core, people had little issue with allowing such boards in front of businesses.” Who did they survey? When did they do this survey? And what did they define as our “town core”?

Wendy Wolfe said it best: “We need a level playing field.” I believe, by allowing some businesses to use tools that their direct competitors are not allowed, provides an unfair advantage.

John Shand


Avalanche Sports

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