Ski company is treating seniors unfairly | SummitDaily.com
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Ski company is treating seniors unfairly

I read with great interest your article on pricing by Vail Resorts for its recently favorite whipping boys – the over-70 skiers. How can they treat these longtime supporters so shabbily? Does the company realize it is courting a class-action age discrimination suit by such atrocious disregard for a significant group of faithful skiers.

And the nerve of the resort spokeswoman to compare this confiscatory pricing to that of resorts like Killington and Sugarloaf in the icy East to justify this highway robbery.

Steamboat is at $99, where Keystone was last year; and Aspen, and we all know the fame of Aspen, is also $149 – or is that last year’s price?



Where did you find your local spokesman, Jay Brossman, looking for his moment of fame? His statement about rich seniors in Summit County certainly attests to his limited circle of acquaintances. Does he and Vail Resorts not realize that the so-called seniors are almost all retired and living on fixed incomes of pensions (when was one last increased) and/or Social Security?

Only the seniors are being hit with this unfair 50-percent price increase.



Then, to add insult to injury, the company asks for the money by Sept. 29 with the veiled (pardon the pun) threat of a further increase if we don’t knuckle under to its demands. Working the float has made lots of money for many smart money managers, just as it will for Vail Resorts.

The best action for the punished seniors is to band together, file a class action-age discrimination lawsuit and hit the millionaire, fat cat, East Coast owners of Vail Resorts where it hurts the most – in their pocketbooks.

Don’t let this discriminatory greed go unpunished. If we can’t bring back free skiing for seniors, at least make the pricing reasonable for the people being affected so unfairly.


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