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Not buying it

How can the Gravity Games quit after one year? After last year’s heavy marketing and a week’s worth of television time, the Outdoor Life Network (OLN) is pulling away and re-evaluating the Games, which they presented as “reality television” when they broadcast it live.This has happened before. In 2000, the first Winter Gravity Games in Mammoth Mountain immediately fell into a black hole, only to be resurrected by OLN in 2004. The expectation then became that this event would be on the professional radar for the long term.The reasoning for the latest delay is suspect. When announcing the Gravity Games would not return to Copper Mountain in 2006, OLN representatives said the schedule was already “very crowded” because of the upcoming Olympics in Turin, Italy.This doesn’t make sense. First of all, the Olympic Games will bring more attention to the sport, especially in this country if Americans perform well at the Olympics.Take 2002 for example. When Ross Powers and company returned with medals, they ended up on late-night talk shows and became instant celebrities.With the Gravity Games scheduled for just a month after the Olympics, OLN could have been in a prime position to host the latest medalists on a “victory tour.” By 2007, the tour will be over.


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