Summit Daily letters: Vail Resorts dominates “local” outdoor retail in Summit
October 26, 2017
Vail Resorts dominates "local" outdoor retail in Summit
When is it enough or too much? When do people recognize the greed of this company and fight back? When do towns realize and address, if in any way possible and legal, that such huge proportions of this type of retail being owned by one company is not good for the images they have spent decades cultivating? When does Main Street Breckenridge get renamed, Main Street Breckenridge presented by Vail Resorts?
Local businesses provide character, add to the uniqueness of ski towns and provide better service and selection than this company that seeks to dominate every aspect of every mountain town they come into. While our business is not threatened by them, I think, and many agree, that such homogeneity is not in anyone or any town's best interest. If you own a local business, proudly call that out in your store front. Steer people to other locally owned businesses. Vail seems to hide their ownership of stores like Marmot, Patagonia, North Face and Columbia and countless Breck Sports locations in Breckenridge, and Epic Mountain Gear, Mountain Sports Outlet, etc. throughout Summit County. Let people know. Many people do actually care and prefer to shop local. Vail cares nothing about the towns they occupy or the individuals who live and work there, beyond the money they can make. Their power in every part of the outdoor industry, and ski industry in particular, is insurmountable. Spend your money with them when you have to, but when you can avoid it, avoid it!
The Mountain Goat Clothing Co
Represent the other 99 percent
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