FREEZE magazine calls it quits
OCEANSIDE, Calif. – For the last eight years, FREEZE magazine has been one of the leading voices for the freeskiing and terrain park movement. Not anymore.The January issue, which hit newstands this week, will be the magazine’s last. The issue features a black and white cover with a large headline reading “R.I.P. FRZ 1996-2005.”FREEZE was published six times a year by TransWorld Media, a subsidiary of the Time Warner media empire.”I’m bummed to see it go,” said Frisco’s Nick Mercon. “I think our sport is definitely going to take a hit because of this magazine disappearing.”
A member of the Copper Mountain Freeride Team, Mercon has been a fixture on FREEZE’s contributing staff for several years. In the December issue, he wrote a how-to column on turning a 360 into a 540. “There’s other outlets, like Powder and Freeskier, but I think that FREEZE was definitely the better magazine,” he said. Patrick Crawford, editor for the Boulder-based Freeskier, was surprisingly sad to see the competition dissolve. “They did their thing well,” he said. “The more voices that are out there, the better – certainly for creating hype around freeskiing.”In FREEZE’s final edition, it was clear that the decision was not made by magazine staff, especially after a caption on the table of contents described the publication’s demise as “ridiculous.”
Aside from that, information about the end of magazine’s run was limited to a short editorial and a 13-page photo spread featuring images from throughout the mag’s history. The editorial was written by former editor-in-chief Micah Abrams, who spoke about his sudden lack of a job in a phone interview on Thursday.”The rationale behind cutting FREEZE was simply, it was a quick way for TransWorld to achieve its operating margin for our parent company,” he said. “The decision makes a lot of sense on paper, but unfortunately, if you make a decision on paper, you overlook a lot of really important factors such as the current growth in freeskiing and the magazine’s voice in the market.” Abrams believes the void left in the freeskiing industry is a big one, but wasn’t prepared to speculate on the creation of a new magazine.
“Between the films and the online, I don’t know if there is necessarily an opportunity for a new magazine,” he said. Attempts to contact TransWorld Media were not successful. Richard Chittick can be reached at (970) 668-3998, ext. 236, or at firstname.lastname@example.org.
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