Local business saves time for outdoor adventurers
SILVERTHORNE – Most businesses aren’t created overnight.Four years ago, while rafting on the Middle Fork river in Idaho, Chris Carran and Tim Hannon had a vision. That vision – to start a food supply business for outdoor adventurers – has recently come to fruition in Silverthorne.Hannon and Carran opened Peak Provisions and Locals Liquors at the end of February. Based on their past experiences, the married couple is hoping they’ve found a profitable niche.When they set out on the Middle Fork, Hannon and Carran were forced to carry a light load due to the river’s low water level. This prompted them to hire a company to fly in their resupply midway through the trip.”Everything arrived in garbage bags,” Carran said. “Our food came disorganized and unmarked and a lot of it was in glass containers. We started thinking we could do a better job.”Carran left her long-held job at Viacom in Denver last May in order to get the ball rolling.”We began by putting together a business plan, working with website designers and looking for a place around here to set up a store,” Carran said.
Searching for a site was slightly complicated for the new entrepreneurs because of their desire to sell liquor as well as food.”We knew we wanted to incorporate a liquor aspect to it because it’s such a large percentage of food sales in this county,” Carran said. “I did some research and discovered that of every dollar spent on food and beverage in this county, 20 cents of it goes to liquor.”Local Liquors was thus born.The tricky part was that state law required the two businesses to be separated from one another. Although both establishments are under one roof at 554 Brian Avenue in Silverthorne, they have separate entrances and, technically, separate owners. Hannon has been a raft guide for nearly 10 years. He said he’s learned that preparing properly for a multi-day river trip takes, among other things, a lot of time.”As we grow in America, we find that people are running out of time,” Hannon said. “A lot of people want things done for them and they’re willing to pay.”Hannon and Carran have grown accustomed to planning, shopping and food preparation.
“We work to provide easy-to-prepare food in the quantities that people need them,” Carran said. “And we pack with both weight and disposal in mind.”Refrigeration is a key component to Peak Provisions’ operation.”When people are camping and they open up their food for day 6, they want to know that it’s still going to be good,” Carran said. “They don’t have a chance to go to a store because their meat has gone bad.”Hannon and Carran offer to pack their customers’ coolers for them and they also provide a rental option for those without coolers. The company’s extensive menu can be viewed and ordered from at http://www.peakprovisions.com.”We have everything from marinated flank stake and what we call Joey’s potatoes to shrimp tacos, wraps, burgers and burritos,” Carran said.Peak Provisions is more than just a wilderness food supplier, however.
In fact, most of its business to date has come from people visiting Summit on vacation.”We’ve had an excellent response from the property management community,” Carran said. “There’s also been a lot of activity on our website but because it was launched during mud season, (wilderness) orders have been limited.”Hannon and Carran have designed their strategy to penetrate a variety of markets; not just rafters and home renters.”The idea came from the river, went to the lodge and then back to the river again,” Carran said. “Our name says it all,” added Hannon. “We’ve got so much variety in the name that we can go down a lot of different avenues.”Adam Boffey can be contacted at (970) 668-3998, ext. 13631 or at firstname.lastname@example.org.
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