New M.A.X. Pass to compete with Vail Epic Pass | SummitDaily.com
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New M.A.X. Pass to compete with Vail Epic Pass

Jason Blevins
The Denver Post
The sun lights up the Ten Mile Range as lifts spin at Copper Mountain Resort on Friday, Feb. 6.
Krista Driscoll / kdriscoll@summitdaily.com |

Ski resort operators Intrawest, Boyne Resorts and Powdr — the nation’s three largest resort operators behind Vail Resorts — have united in a campaign to battle Vail’s wildly popular Epic Pass.

The trio’s new Multi-Alpine Experience ski pass — or M.A.X. Pass — gives skiers five free days at the companies’ 22 ski areas in Canada and a dozen states across the U.S.

Priced at $699 for adults, M.A.X. Pass squarely targets the Epic Pass, the most popular season pass in the resort industry, priced at $769 for adults. The Epic Pass gives unlimited skiing at Vail Resorts’ 11 ski areas in five states.

The full story is available on The Denver Post website at http://www.denverpost.com/business/ci_27685406/new-m-x-pass-aims-dethrone-epic-pass


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