USSA tabs former pilot as new COO |

USSA tabs former pilot as new COO

PARK CITY, Utah ” The U.S. Ski and Snowboard Association (USSA) has named Richard Coe as its new chief operating officer, according to USSA president and CEO Bill Marolt.

Coe will replace Bill Gorton who has been scheduled to leave USSA July 15. Gorton had served in that role since 1996.

Coe is a retired Air Force colonel who served in many diverse positions worldwide during a 20-year military career, as well as a 16-year career as a commercial airline pilot and board member of the Air Line Pilots Association. He served as a consultant to USSA leading up to and during the Turin Olympics, calling on his many years of experience of working with the military and U.S. government in Italy ” a valuable asset for USSA’s ability to work effectively at a major event in a foreign country.

“Dick is a very experienced manager who is coming into our program at USSA at a very important time,” said Marolt. “I’m excited about his enthusiasm in coming to USSA and bringing his global management experience to help benefit our athletes.”

According to Marolt, Coe brings to USSA a multi-faceted management background.

He has a strong expertise in organizational strategy development, employee relations, contract negotiation and fiscal management. He also has a wealth of experience in public communications. The position is responsible for managing the day-to-day operations of our growing company, as well as leading the planning for the future.

“I had a glimpse of the dedication and vision of the organization at the Olympics, and it is an honor to join the staff,” Coe said.

“I’ve tried to maintain a few central ideas in everything I have done,” Coe added.

“First is my own integrity and accountability. Second is to commit fully to any organization I represent. Third is to balance my intensity and organization with an easygoing style of interaction ” this is important, because people are vital to any organization and each is individually important.”

Coe and his wife Susie are beginning the transition from their home in Florida to Park City. He will attend USSA’s July 6-8 Foundation board meeting in Martha’s Vineyard and will be on hand for the annual USSA Partners Summit July 19-21 in Park City.

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