Breckenridge was down around 11.7% in guest nights for summer lodging compared to last year, according to the local tourism office, but there is one data platform that shows guest nights were down 17.7%. 

Breckenridge Tourism Office Director of Operations Bill Wishowski provided updates to Breckenridge Town Council on Tuesday, Nov. 11, and explained the disparities between the two data sets. 

He said data platform KeyData, the one whose information demonstrates the town was down 11.7%, showed there were around 138,000 guest nights booked in Breckenridge this summer. The other data platform that demonstrated the town was down around 17.7%, DestiMetrics, showed the town had around 105,000 guest nights booked. 

KeyData’s stats demonstrated the average daily rate to stay in Breckenridge came out to around $238, which is up $3 from last year according to KeyData’s data set. DestiMetrics stats show the average daily rate was $213, which is up $4 from last year according to DestiMetrics’ data set.

Wishowski said these are “some of the more affordable (average daily rates) in the country” currently.  

Council member Steve Gerard wondered about the variance between the two data platforms.

Wishowski said the disparities can be attributed to a difference in how many units each platform captures. KeyData captures around 3,150 units and DestiMetrics captures around 1,570. The Breckenridge Tourism Office typically relies on KeyData’s statistics. 

He said both platforms include Beaver Run Resort and Vail Resort-owned properties, but there is only data from timeshares in DestiMetrics. He said there is also some variation in what type of property management companies are captured in each.

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Wishowski also presented summer visitation stats at a Nov. 5 winter preview hosted by the Breckenridge Tourism Office, where he shared some notable trends in overnight visitor demographics.

“A significant, significant portion of those nights that were down were from Colorado (overnight visitors),” Wishowski said. “Some markets fared a little better than others when we talked about out-of-state (overnight visitors), but most of the deficit was Colorado.”

He said that “the biggest hit” to summer visitation overall was in July. 

“We felt it, right?” he said to the crowd at the preview composed of residents, local business owners and those with tourism-related careers. 

He said July was 16% down year over year. The tourism office had data in August demonstrating July was down, and Kay told officials at an Aug. 12 Breckenridge Town Council meeting the month has the office’s “undivided attention” as they vet what could boost July visitation next year. 

July — the summer month with the highest tax collections in recent history — also experienced the largest dip in sales tax collections year over year. There was 6.23% difference year over year in the net taxable sales for July.

In July 2025, the town had $73,701,346 in net taxable sales and $78,600,316 in net taxable sales in July 2024. For June, the town had $54,434,726 in taxable sales in 2025 and $55,475,584 in taxable sales in 2024. The town had $66,155,134 in net taxable sales in August 2025, and $68,186,754 in August 2024. 

Wishowski said at the Nov. 5 preview event that data indicated September guest nights booked were down 17%.