Shamrock Foods Co. delivery trucks will no longer be making direct deliveries to Breckenridge food establishments and parking on local roads — for now. 

Breckenridge Town Council discussed what they said community members dubbed “the Shamrock problem” at a March 25 meeting where most shot down the idea of adding the major food vendor to the town’s e-delivery pilot program aimed at getting delivery trucks off local roads. They learned at a June 11 meeting that Shamrock would be added to the pilot program, which is run by 106West Logistics, later that week. 

Shamrock sends approximately five trucks through Breckenridge per week, each having a delivery time of around eight hours, making for an estimated 40 hours on the roads each week. Town staff members previously highlighted how the restaurant community told them Breckenridge is a “Shamrock town” because of how many establishments use the vendor.

Assistant mobility director Matt Hulsey said 106West Logistics and Shamrock Foods very recently struck a deal and gave “kudos to (106West Logistics) for seeing the problem and trying to find a solution.”

106West Logistics altered the temporary structure housing the delivery center to make more room to accommodate Shamrock because of the high number of deliveries it makes, he said. Also, Shamrock agreed to be the first vendor to make its bulk delivery in the morning to not overwhelm the docking structure when other vendors are dropping products off. Its products will be sent out via the program’s small electric vehicles alongside products from a dozen or so other vendors, both national and local.

Some officials felt the absence of the major vendor from the pilot program wasn’t ideal.

“It is just a really important piece and an important step that they’re taking to make this a true pilot program and to understand the case volumes given that the future of food delivery in town is uncertain,” council member Jay Beckerman. 

Beckerman, a restaurant owner, advocated for the inclusion of Shamrock at the March 25 meeting citing the vendor’s presence in town having more of an impact on local roads compared to others due to the amount of stops it makes and cases it deliveries. He said feedback from the restaurant community also drove his advocacy. 

Overwhelmed by headlines? Let us help.

Sign up for daily and weekly newsletters at SummitDaily.com/newsletter

“Thanks to all (who) worked on that, I’m sure that wasn’t just 106West, so I appreciate all the efforts” Council member Dick Carleton, who is also a restaurant owner, said. 

Hulsey agreed and said Shamrock “showed up to the table.”

The e-delivery pilot program ends in June 2026 when the lease for the temporary docking structure ends. Officials have shown interest in the program becoming permanent, but some worried about logistics like where a permanent docking site would go.

It is currently located near the plaza where City Market is located thanks to an offer from the from the plaza’s new owners, the Kentro Group, to put it there temporarily. Hulsey said the Kentro Group showed interest in providing a permanent space for the delivery center, but the town is working on alternative plans if it needs to relocate the facility. There’s been no officials plans announced yet to continue the program.

The town spent around $3 million on the pilot between its 2024 and 2025 budgets.