On Monday, March 31, Loveland Ski Area announced that season passes for the 2025-26 ski season will start at the same price point as last year.

The decision bucks an ski industry-wide trend of passes increasing.

Both the Epic Pass and the Ikon Pass launched at historically high prices ahead of the 2025-26 season. The Epic Pass started at $1,051, a 7% increase from last year and a new high for Vail Resorts. The Keystone Plus Pass launch price raised from $390 in 2024 to $418 in 2025. The Ikon Pass saw an $80 increase from when it went on sale for the first time last year. At a price point of $1,329, this year marks the highest early-bird price in the history of the Ikon Pass.

In comparison, Loveland will offer adult season passes for $599 or $549 for renewal. Young adult passes will cost $409 for first-time buyers, a child pass will cost $199 and a senior pass will also cost $199.

The prices will only be available for the limited time during Loveland’s spring sale. After the spring period, the cost of passes will increase.

For the first time, Loveland will offer a more flexible way to pay for season passes via its new payment plan program. The option allows guests to spread the cost of their pass over several months, with no interest or tax fees.

As in previous years, Loveland’s 4-Paks will go on sale in the fall, offering another great way for guests to enjoy Loveland next season. 

Loveland Ski Area season passes will go on sale Thursday, April 3. To purchase a pass, visit SkiLoveland.com.