Frisco is currently considering tax increases — either a 0.5% sales tax or a 4% lodging tax — to fund a long list of capital projects. But before we vote to raise taxes, we need to ask a basic question: Why are we increasing taxes at all?

The proposed projects are largely long-term capital improvements. While some may be worthwhile over time — trail expansions, park upgrades, street lighting — not one has been identified as an urgent need. None will meaningfully improve the quality of life for residents in the short term, and many could be postponed or scaled back.

Frisco has been fortunate to have a strong tourism base and a solid general fund. But with new data showing consumers are hesitating to choose mountain destinations due to economic and political uncertainties, the risk of raising taxes is that demand for Frisco would be negatively impacted. So, again — why the rush to raise taxes on locals, visitors, or both?

Tax increases should be a last resort, not a first move. Before we ask shoppers to pay more at the register or risk hurting our tourism economy with a sky-high lodging tax, the town of Frisco should take a hard look at how current revenues are being used. Are we prioritizing the right things? Are we setting aside enough for future needs? Are we engaging the public transparently about these choices?

Frisco should be using its existing general fund — built from sales tax, lodging tax and other sources — to serve the community we have today. That includes addressing affordable housing, maintaining infrastructure, supporting local businesses, and keeping Frisco livable and inclusive for year-round residents.

Let’s be thoughtful stewards of the resources we already have. We don’t need higher taxes right now.